ACP( Archie Comic Publications)actually has very strict guidelines that it insists everyone who is part of ARCHIE's world observe. Please read these carefully. 
 
ACP Guidelines for Use of The Archie Characters ( from Achie Comics Online) 
 Any use must portray the characters in a manner which is substantially consistent with the wholesome manner in which they are portrayed in the comic books published by ACP.For example, they shall; (a) not be depicted in explicit activities inappropriate for a youthful audience; (b) always be shown wearing seat belts when driving; (c) never be shown taking drugs; (d) never be shown smoking; (e) never be shown drinking alcoholic beverages; (f) never be shown nude; (g) never be shown engaging in violent or abusive behavior; (h) never be shown in knowingly engaging in illegal activities; and (i) never be shown engaging in any activity which is contradictory to the commitment of ACP to the use of the characters to promote good dental and personal hygiene. 
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Pretty clear eh? 
  
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